About Lichtschrijfsels

Chantal upped her game and made the step to start her own business “Lichtschrijfsels”, Dutch for “Light Writings” which focuses on three pillars: “Picture, Writing and Creation”. She does beautiful personal photoshoots, writes engaging copy and creates beautiful personalized Mala necklaces. I helped Chantal setting up her brand, design, online identify and build her website while she could focus on creating her products and content for her website.



This website was built using a bought premium theme which was customized to her brand design. Levering the new Gutenberg editor makes writing new content for Chantal a breeze. For the more complex homepage I used the Beaver Builder plugin to create page which diverged from the theme default layout. After that I optimized the loading time of the website by installing a proper Caching plugin and Lazy Loading all the images to have a faster website. Maintaining a high pagespeed score is always a challenge for photography website on a smaller budget, so having 81% for the homepage and 91% for simpler pages was a very satisfying result.

Business tools and advice 

Besides her website I have set up her hosting, webmail via Zoho, signed her up at Google Business and advised her about writing proper content for better SEO ranking while I took care of technical SEO requirements. We came up with a good working WordPress website covering her online needs. So within this project I did not only built her a WordPress website, I also guided her through all the other requirements needed to start your own business like online marketing, SEO advice and hosting.

Chantal about Jaime

Jaime has been very patient and helpful with me while and has transformed my wishes about the design and layout perfectly turning the website into something I’m proud to call my online home. From here on I can start showcase my work and my products. I really appreciated the brainstorm moments on how I could reach my clients and establish a stable platform to promote my services.

Chantal from Lichtschrijfsels