About me

Jaime is a freelance developer and founder of Digital Passenger with 12+ years of experience in writing back-end and front-end code on numerous projects, working on different development stacks in small or large sized teams. He is a well-trained, highly competent web professional and extremely passionate for websites and web application development. Over the last 9 years he has focused on delivering high-end WordPress solutions while working at two different agencies (Level Level & Hoppinger in Rotterdam).

As a freelancer he has worked with small business owners in helping them establish their online presence. He built their websites within their price range and consulted them on a variety of topics, ranging from SEO to page speed optimization and hosting architecture. As a software consultant he has aided a number of clients in becoming more efficient and saving money by improving their internal business processes.

He codes with an eye for quality user experience and interaction, and enjoys making creative decisions. He has excellent communicative skills and always aims to deliver top-quality products which helps his clients grow their business. When writing code his emphasis is on using best practices to develop high quality software that meets project requirements, budget, and schedule. The practices range from continuous deployment, to accessible (WCAG) front-end code and maintainable code.

In search of a decent developer?

When you are in need of a high-end custom WordPress website or looking for someone who can fix or help optimize your current website or online business, please feel free to contact me. I live in the Rotterdam area but can visit you on location or also remote through videocalls.


Projects that I am most proud of:

Agency projects

Developing a high converting camping listing site built on WordPress and seeing the business grow from an underdog to a top performing competitor. I worked on campingfrankrijk.eu while employed at both Hoppinger and Level Level.

While working a Level Level I lead projects to build a future for the world through numerous large NGO’s, like cordaid.org and somo.nl focusing on customer retention and converting visitors to donations. I also have lead projects ranging from a large financial news platform Financial Focus for ABN AMRO to a full rebuild for the Dutch team of online New Scientist magazine to help both organisations reach their audience and online goals more intentionally (KPI’s).

Latest freelance projects

Breekjaar.nl – Breekjaar was in search for a new online partner to optimize, maintain and add new functionality to their website. I analyzed their website, proposed a extended plan to meet their wishes. The site has already become 50% faster and their biggest roadblock are gone. Not to forget that the site now is safely being back-upped every day.

Lichtschrijfsels.nl – Delivering a stable working and fast website that fulfills Chantal’s needs to reach her audience and sell her services and products. See more about this project in my portfolio.

SmartPixel.nl – As IT Support Specialist, I’m responsible for running the Service and Support branch of SmartPixel by keeping multiple sites up to date and develop new features when requested.

My technical fields of expertise

Some of the technologies, tools and methods that I have worked with:

  • PHP7, WordPress (Multisite), Drupal 7 and Symfony.
  • HTML5, Twig, CSS, SASS, Less, JavaScript, jQuery, WCAG 2.0.
  • Grunt, Gulp and NPM.
  • OOP, MVC, SCRUM and Kanban.
  • Version control: Git (GitHub, Gitlab), SVN.
  • WP-CLI, WooCommerce, Gravity Forms, WordPress SEO, Advanced Custom Fields, FacetWP, SearchWP, iDeal and more.
  • Automated deployments and Continuous integration.

Checkout my Tools page for more information what I have installed and use on my laptop.

Connect with me: